|Iconic Shinola Clock|
Vanity Fair Party at the
Washington DC Shinola Store
|The Washington DC Shinola Store was decked out.|
|Shinola known for shoe polish|
We were thrilled to be invited to a holiday shopping party at the Washington DC Flagship store for Shinola, @ 1631 14th, NW. Shinola is a luxury goods maker and purveyor that promotes Made-In-America goods, that people want to buy, classic watches, bikes, leather goods, and more. This by-invitation only was promoted by Vanity Fair @ as an event to showcase their new DC location, recently moved from the West to the East side of the street, and more than tripled their display space to this corner of 14th and R Streets, NW, in the now hip, Logan Circle neighborhood.
While the Shinola Store and its line of luxury products are relatively new, beginning in in 2011, with the first watches produced in 2013. The brand name is one that has a long history in the leather goods industry, as Shinola produced and sold shoe polish products, mostly known from the World War II era with the colloquialism, “You don’t know shit from Shinola.” Referring to the brands shoe polish. While the original brand was no longer in business, the name was resurrected for this Detroit Michigan manufacturer.
|Dog Collars and Leash|
|Shinola Signature Watches|
Shinola Stores, which are showing up in many cities, sell products made in their own workshops, primarily in Detroit Michigan. Though they do source materials from elsewhere, their focus is to make American made products, and employ workers. The most well-known products are their distinctive watches, which are becoming the “It” watch to be seen wearing. Shinola also builds bicycles in a classic American style, offers leather goods, folio’s wallets, key fobs, and Shinola Pet, a line of dog collars, leashes, and alike, all branded with their distinctive name. Recently a watch with a classic mid-20th Century design was released under the iconic name of Muhammad Ali, celebrating the Muhammad Ali Center in Louisville Kentucky. http://bit.ly/1NbspN5 The purchase price of $2,250 comes not only with the watch in a hand-crafted hickory box, prints of the athlete and membership in Shinola’s Foundry, a members only collective that offers VIP benefits to members.
Shinola has expanded to offer a limited signature line of coats and sweatshirts, as well as elegant writing journals. Price points for their items, are higher than items sourced from off shore, their market research has shown that consumers will pay a premium for American-Made goods.
|Shinola's VF Partygoers shop and socialize|
The Party which was promoted by Vanity Fair, as a fund raiser for the Sasha Bruce Youth house (http://sashabruce.org/) and was quite swank, with a guest list at the door, coat check, cocktails and passed bites. Shinloa staff were throughout the store with iPad in hand to write orders, and pack purchases for customers. VF Celebrities Michael Carl, @, Mat Ullian, @, Carol Blue Hitchens, as well as local names like Heather Podesta, @, Luma Hakki, and Sohelia Rostami were touted as participants. While we did not meet them, there was surely a well turned out crowd of young and upcoming Washingtonians on the scene that night.
|14th St NW is a lively friendly place|
Story and Photos by William West Hopper @
Shinola Store - DC
1631 14th Street NW, Washington, District of Columbia US, 20009 202-470-0200